Privacy Policy

ABBA The Museum (”we”) are committed to protecting and respecting your privacy.

This Privacy Policy (together with our Terms of Use of and any other documents referred to in this Privacy Policy) describes how we collect, receive, use, transfer or otherwise process information (which may include personal information) we collect from you, or that you provide to us, website (“Site”) (collectively the “Service”). Please read this Privacy Policy carefully to understand how we will treat your information.



This Service is operated by ABBA THE MUSEUM. As used in this Privacy Policy, the terms “ABBA THE MUSEUM”, ”we”, refer to ABBA THE MUSEUM and all entities it controls, is controlled by or is under common control with, including subsidiaries, joint ventures or other entities in whom ABBA THE MUSEUM has a substantial ownership interest. If you would like a list of relevant entities, please send an email to

The data controller is ABBA THE MUSEUM of Djurgårdsvägen 68, 115 21 Stockholm, Sweden.


When you use the Service, you may provide us with, and we may collect from you, information that relates to you, including your personal information.

You may provide us with your information in a number of ways, including:

o completing forms on the Service (such as ”Contact Us” forms);

o corresponding with us by e-mail, phone or otherwise;

o subscribing to email updates, newsletters or other subscriptions and features made available on the Service from time to time;

o reporting a problem or requesting support for the Service;

o make a purchase from us using the Service;

o creating an account and/or signing in to our Service, including signing in using your social media account(s);

o communicating with us through third party social media websites or applications; and

o participating in our contests, promotions, sweepstakes or surveys on the Service.

The information you give us may include your name and e-mail address.

Information we collect about you

With regard to your use of the Service, we may automatically collect the following information:

o technical information, including IP address, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system, platform, device type, hardware model, MAC address, unique device identifiers and mobile network information;

o information about your visit, including the full URL clickstream to, through and from our Service (including date and time);

o information about your network, such as information about devices, nodes, configurations, connection speeds, and network and application performance;

o pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.


We may receive information about you (including your personal information) if you use any of the other websites or applications operated by the ABBA THE MUSEUM Companies or the other services the ABBA THE MUSEUM Companies provide. In this case we will inform you when we collect that information that it may be shared internally and combined with information collected on the Service. We may also receive and display information and content which you make publicly available on your social media account.

We also work closely with third parties (including, for example, business partners, sub-contractors in technical services, advertising networks, analytics providers and search information providers) and may receive information about you from them.


We may use information we have about you in the following ways:

Information you give to us. We will use this information to:

o help us respond to your queries;

o carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

o send you our newsletter, email updates and other subscriptions which we make available from time to time and which you subscribe to receiving;

o provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

o provide you, or permit selected third parties to provide you, with information about content, goods or services we feel may interest you;

o notify you about changes to our Service and other services;

o ensure that content from our Service is presented in the most effective manner for you and for your computer;

o facilitate contests, promotions, sweepstakes or surveys on the Service;

o monitor and analyse trends, usage and activities in connection with the Service;

o as necessary if we believe there has been a breach of the Terms of Use or the rights of any third party; and

o comply with legal and regulatory requirements.

Information we collect about you. We will use this information:

o to administer the Service and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

o to improve the Service to ensure that content is presented in the most effective manner for you and for your computer;

o to allow you to participate in interactive features of the Service, when you choose to do so;

o as part of our efforts to keep the Service safe and secure;

o to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

o to monitor and analyse trends, usage and activities in connection with the Service; and

o to make suggestions and recommendations to you and other users of our Service about goods or services that may interest you or them.

Information we receive from other sources.

o We may combine information we receive from other sources with information you give to us and information we collect about you. We may use this combined information for the purposes set out above.


We may share your personal information with any of the ABBA THE MUSEUM Companies and with selected third parties including:

o business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you in order to provide you with a product or service;
o business partners, suppliers and sub-contractors to provide you with information about promotions and offers;
o aggregated, anonymised or other data to advertisers, advertising networks and social networks that require the data to select and serve relevant adverts to you and others. We may also use aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal information we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience; and
o analytics and search engine providers that assist us in the improvement and optimisation of the Service.

We may disclose your personal information to third parties:

o in the event that we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;
o if the ABBA THE MUSEUM companies that control this Service or substantially all of its assets are acquired by a third party, in which case personal information held by it about its customers will be one of the transferred assets;
o if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in the event of an emergency, or in order to enforce or apply our Terms of Use and other agreements, or to protect the rights, property, or safety of the Heed Companies, our customers, clients or others; and
o to any other third party with your prior consent to do so.


We may, directly or indirectly through third-party entities around the world, process, store, and transfer all of the information you provide, including your personal information, as described in this Privacy Policy. Your personal data will be processed in the Sweden and/or in other states of the European Economic Area (EEA). From time to time we may also transfer your personal data to countries outside the EEA which do not offer data protection standards comparable to those within the EEA. If we transfer your personal data to a country outside the EEA we shall do so in full compliance with applicable data protection law.


By using this Service, you agree to respond truthfully and accurately about your age if asked. We do not knowingly collect information from children who are 16 years old or younger. If you are 16 years old or younger, you may not submit any personal information to us.


Where provided under applicable law, you may request a copy of the personal information about you that we hold, and you may ask about all recipients of the information, the purpose of the processing, request the correction of incorrect information, and request the blocking and deletion of such information by contacting us at We may require you to prove your identity with approved identification if you request this information. Any access request may be subject to a fee to provide you with details of the personal information we hold about you.

You have the right, where provided under applicable law, to ask us not to process your personal information.

You have the right, where provided under applicable law, to ask us not to process your personal information for direct marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information or clicking ”unsubscribe” on the emails you receive or by changing your settings on your device. You can also exercise the right at any time by contacting us at

We will retain your personal information for as long as needed to provide you with any services which you request. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


You may have the opportunity to receive certain communications from us related to the Service. If you provide us with your email address in order to receive communications, you can opt out at any time by using the unsubscribe links at the bottom of our emails.


We have implemented commercially reasonable technical and organisational procedures measures designed to secure your personal information from accidental loss and unauthorised access, use, alteration or disclosure. However, the internet is an open system and we cannot and do not guarantee or warrant the security of any information that you transmit on or through the Service or that we otherwise maintain.


Read more about our Cookie Policy


Our Service, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others, including our partner networks, retail partners, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.


Any changes we may make to our Privacy Policy will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use the Service.

Click here for more information about our Terms & Conditions.


Questions, comments and requests regarding this Privacy Policy should be emailed to

For ease of navigation throughout this privacy policy, each of these bullet points should be links which when clicked on take the users to the relevant section of this policy.

If this policy is presented within the service, it may be more user-friendly to enable the users to click these headings and for the text to appear underneath.

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Opening hours:
Everyday from 10:00 AM to 5:00 PM

For more information about our opening hours click here